OMMA Breakdown: Search & the New Retargeting
At OMMA Behavioral, Josh Shatkin-Margolis, CEO at Magnetic, kicked off the “Search and the New Retargeting” panel by defining search retargeting as the concept for targeting display ads based on user...
View ArticleMagnetic Joins OMMA Global in NYC
At OMMA Global NYC, Magnetic joined the panel, Is the Future of Search about Personalization?. The discussion was centered around how search is evolving — this includes areas of search retargeting,...
View ArticleClik here to view.
In Digital Advertising, “Only the Smart Will Survive…”
In the most recent installment of the “All Marketers are Geniuses” series, Magnetic founder, Josh Shatkin-Margolis, sits down with the VP of Media Technology and Analytics at Fuor Digital, Josh...
View ArticleClik here to view.
Magnetic CEO @ OMMA Display Sept. 23-24 at NY Marriott Marquis
Magnetic CEO James Green was a panelist at OMMA Display this past September. Panel: Cookie Wars: Is It Time To Face Up To The Post-Cookie World? (VIDEO) An entire ad economy and infrastructure has...
View ArticleClik here to view.
Magnetic Hits the Slopes @ Search Insider Summit
Get ready for some fun competition on the slopes at this year’s Search Insider Summit, December 2013! Magnetic is sponsoring the first-ever ski competition Search Insider Summit (SIS) at Park City,...
View ArticleClik here to view.
Navigating The Holiday Season’s Bidding Frenzy
by James Green CEO, Magnetic Featured on MediaPost’s RTB Insider, October 23, 2014 The lines have blurred when it comes to Black Friday and Cyber Monday, as consumers now engage in both online and...
View ArticleClik here to view.
Results Are In! Magnetic’s Second Annual Ski Competition @ SIS
Last week, Magnetic returned to Deer Valley for MediaPost’s Search Insider Summit and sponsored the second annual ski competition. Leading digital marketing execs gathered from across the country for...
View ArticleClik here to view.
Ad Tech Takeover
Ad tech companies are on the rise, and it showed on Forbes list of “America’s Most Promising Companies.” MediaPost highlighted this industry achievement in a recent article, “Forbes Top 100 Most...
View ArticleClik here to view.
Drilling Down On Verticalization, Or Not
Will the programmatic media and marketing industry move toward verticalization? Like all other forms of marketing, it sort of depends on what kind of marketer you are, according to panelists on the...
View Article